Cologne: 30.01–01.02.2027 #spoga dog powered by ZZF

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spoga dog powered by ZZF: The new B2B trade fair for dog supplies

From 2027, there will be an own platform dedicated to dog supplies: spoga dog powered by ZZF, a new leading global B2B trade fair that focuses on dogs, is being launched. It will bring brands, manufacturers, the trade and professionals together in one central location, creating a focused platform for exchange, presentation and business.

The premiere is scheduled to take place in Cologne from 30 January to 1 February 2027. Co-staged with spoga horse, spoga dog will provide orientation in a growing market and leverage existing synergies. From the outset, spoga dog will be supported by the ZZF, the Central Association of the Pet Industry.

Join us and become part of the first spoga dog!

Two trade fairs with strong synergies

spoga horse has been setting standards in the field of equestrian sport for decades and has established itself as the industry's central B2B platform. With spoga dog powered by ZZF, a new, independent B2B platform is being established that specifically expands this profile to include dog supplies. The format leverages existing synergies between the equestrian and horse industry as well as the dog segment, while maintaining a clear positioning and independence.


Together, spoga horse and spoga dog form a trade fair duo that makes use of strong synergies and connects markets. Here, the exhibitors and trade visitors can gain a comprehensive overview of the trends, products and business opportunities across both segments.


Those, who exhibit at or visit spoga dog, will benefit from the reach, network and expertise of spoga horse and open up new perspectives for trade and distribution.

spoga dog powered by ZZF: The new B2B platform for dogs

The preparations for the first edition of spoga dog powered by ZZF are already in full swing. As the new leading global B2B trade fair for the dog industry, it complements spoga horse and creates space for new impulses, products, brands and business opportunities. The new format is supported by the ZZF, the Central Association of the Pet Industry, as its industry partner. Decision-makers, manufacturers and the specialised trade come together at spoga dog to exchange ideas, network and appraise the current market developments.

Information on exhibitor registration, tickets and further contents will follow shortly.

Be there, when the trade, manufacturers and industry experts meet in Cologne from 30 January to 1 February 2027 to network about dog supplies and discover new perspectives for their businesses.

A stand at spoga horse

Facts and figures about the new trade fair

We have compiled all the important information about spoga dog for you in a clear and concise format.


On this page, you will find everything you need to know at a glance – from key facts and figures to exhibitor and visitor information.

Get all information
Products for dogs and horses at spoga horse

Strong Partners for a Strong Industry

spoga dog is supported by the ZZF – Central Association of the Pet Industry., the leading industry association for specialist retailers, manufacturers and service providers in the pet industry.


Together, spoga dog and ZZF combine their expertise, network and industry experience to offer exhibitors and visitors the ideal conditions for making new contacts, gaining an overview of the market and achieving business success.

More about ZZF

Be part of spoga dog powered by ZZF 2027 in

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